5 Smart Reasons to Open an HSA—Even if You’re Financially Secure
A health savings account (HSA) offers tax advantages and long-term growth, but its real value shines in emergencies—providing a ready, tax-free source of funds to cover sudden medical expenses without dipping into your other savings or investments.

But HSAs aren’t only a backup in case you find yourself on an unexpected trip to the emergency room—their unique combination of tax advantages, investment growth and flexibility make them a valuable tool no matter what your net worth may be.
Consider these reasons to open and fund your own HSA:
1. Financial protection for the unexpected
Even the most financially prepared households can feel the impact of surprise medical bills. Emergency surgeries, specialists or out-of-network care can quickly add up, especially if you’re in a high-deductible health insurance plan. A fund dedicated for medical costs—separate from your regular savings—can give you peace of mind so you can avoid tapping into investments, emergency reserves or retirement accounts during a crisis.
2. Payment for a broad range of healthcare costs
An HSA isn’t just for hospital bills. You can use it for dental care, eye exams, glasses/contacts, physical therapy, mental health services, prescriptions and even some over-the-counter medications. For families, that flexibility can be incredibly valuable; having tax-free funds at the ready for anything from braces to dermatology appointments gives you greater control over your healthcare spending.
3. Portability and ownership
While employer-based insurance plans or some retirement benefits may come and go with career changes, an HSA is yours to keep. You own the account, not your employer. That means the funds stay with you despite any shifts in your personal life. This portability makes HSAs an especially attractive long-term financial tool, offering consistent value regardless of where life takes you.
4. Triple tax advantages that other accounts can’t touch
An HSA gives you a rare combination of tax benefits. Contributions are tax-deductible, which reduces your taxable income. Your account grows tax-free through interest or investment earnings. And when you do use the funds for medical expenses, withdrawals are also tax-free. This can make an HSA a truly efficient way to save—not just for healthcare, but as part of a broader wealth strategy.
5. Growing your HSA—now and into retirement
Unlike flexible spending accounts (FSAs), HSA funds don’t expire. You can build your balance year after year. Then once your account reaches a certain threshold, you may be eligible to invest your funds in mutual funds or other options—similar to a 401(k). This means your HSA can follow you into retirement as a savings vehicle specifically for health-related expenses, which tend to increase with age.
Take the Next Step
At Associated Bank, we help clients like you build personalized financial strategies—including smart, flexible tools like health savings accounts. Whether you're thinking ahead to retirement, preparing for family medical needs or simply want to optimize your tax planning, an HSA could be a powerful addition to your portfolio.
Schedule an appointment with your personal banker today to discuss how an Associated Bank HSA can fit into your overall financial wellness strategy.
HSA cash balances are FDIC insured up to the Standard Maximum Deposit Insurance Amount (SMDIA). Deposit products are offered by Associated Bank, N.A. Member FDIC. (1437)
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DEPOSITAssociated Bank and Associated Bank Private Wealth are marketing names AB-C uses for products and services offered by its affiliates. Investment management services are provided by Kellogg Asset Management, LLC® (“KAM”). KAM and Associated Bank, N.A. are wholly-owned affiliates of Associated Banc-Corp (AB-C). AB-C and its affiliates do not provide tax, legal or accounting advice, please consult with your advisors regarding your individual situation. (1248)
For Informational/Educational Purposes Only: The opinions expressed may differ from other employees and departments of Associated Bank N.A., or any bank or affiliate. Opinions and strategies described may not be appropriate for everyone and are not intended as specific advice/recommendation for any individual. You should carefully consider your needs and objectives before making any decisions and consult the appropriate professional(s). Outlooks and past performance are not guarantees of future (1513)