Private Banking Services
Banking built on insight, not transactions.

The personal approach to banking your success deserves
Best-in-class products, high-value benefits and customized solutions that truly reward you for your business and empower you to thrive throughout every stage of life. Welcome to wealth care.


Our commitment, your confidence
No matter how complex your journey, your banking shouldn’t be.
As a private banking client, you get much more than a banker. You get the support of a dedicated partner, backed by a local team, who anticipates your needs with proactive guidance. From everyday banking to tailored credit to long‑term wealth planning, everything we do is designed to put you and your financial peace of mind first.
Our unique way of working with you
Our Associated Bank Private Wealth team has created something special—a personally invested partnership approach to your whole financial well-being.
We listen + learn
We start by understanding your vision and values, your financial situation and what matters most to you.
We collaborate + create your plan
We talk through possibilities and trade-offs, then partner to put together a personalized plan designed to help you live fully today and into the future.
We guide + check in
You receive clear recommendations, next steps and ongoing follow-up, so your plan evolves as your life and your needs change.
How private banking benefits you
Dedicated banker
Your ambitions demand more—and you deserve a partner who knows your story.
Concierge service
Be confident that you'll receive priority responses and exclusive access from a highly specialized customer care team.
Personalized financial strategies
Because your financial plan should deliver tailored guidance around your passion, purpose and priorities.
Seamless banking experience
One streamlined relationship simplifies the way you manage money. Less time banking, more time living.
Our services
From individuals and families to business owners and executives, Associated Bank Private Banking provides best-in-class services—all built around your unique needs
Deposit services
Unlock next-level solutions designed to grow and protect your wealth—from high-interest savings and CDs to our exclusive Emerald-class benefits¹ to flexible, secure liquidity strategies tailored to preserve capital while optimizing returns. Put our insured, collateralized and rate-optimized options to work for you.
Lending and credit services
Access strategic lending solutions tailored to your personal, investment and business goals, with relationship pricing,² ³ flexible terms and customized credit structures. From real estate and securities-based lending to lines of credit and partnership financing, our approach is designed to give you both flexibility and advantage.
Professional services firms
Support your firm’s growth, liquidity and long-term success with financial strategies made for professional services and their principals. From expansion financing and working capital to technology investments and succession planning, we help you plan what’s next.
Business owner services
Business owners have a unique set of wealth planning needs. By providing specialized guidance, we can help navigate those complexities with solutions that align your business and personal finances—from cash flow and treasury services to tax strategy and succession planning. We help you plan, manage and transition with confidence.
Connect with an Associated Bank Private Banking professional.
Frequently Asked Questions
Do I qualify for private banking at Associated Bank Private Wealth?
Private banking services are best suited for clients with assets totaling $500,000 or more.
What should I expect at my first meeting with a private banker?
Our first agenda item is listening to what’s on your mind so we can address your needs. We take a wealth planning approach starting with your short- and long-term goals. We then cover topics such as deposit and credit needs, plus additional priorities including retirement, investment and estate planning. We will also talk through our service agreement, setup your accounts, summarize next steps and schedule your next meeting.
Do you offer wealth management services to executives?
Yes. We can help your executive team manage two of their most valuable assets—time and money—with best-in-class services from Associated Bank Private Wealth. We’ve guided hundreds of executives to clarify and achieve their financial goals, applying the same acumen required to tackle complex business challenges.
Is private banking different than wealth management?
Private banking is a piece of your complete wealth management picture. Private banking provides personalized banking solutions, including lending, cash management and dedicated support, while wealth management focuses on investment management, financial planning and wealth transfer strategies. When delivered together, they create a more holistic approach to your financial life—helping align day-to-day banking decisions with your broader wealth, lifestyle and legacy goals.
You must meet and maintain enhanced Choice Checking benefit tier qualifications for Platinum Choice, Emerald Choice, or Emerald Private Choice, listed on the Associated Choice Checking Product Disclosure, to obtain enhanced benefits. Calculations are completed at the end of the calendar month, if qualifications are met benefits will start within 60 calendar days. (1419)
The “HELOC Discount” is a reduction in the margin applied to your Home Equity Line of Credit's variable rate. To be eligible for the HELOC Discount, you must meet three requirements:
A. Have or open an Associated Choice Checking or Private Banking Checking account (an “Eligible Checking Account”).
B. Have at least $50,000 in qualifying relationship balances on deposit (“Relationship Balance”) no later than 10 days prior to HELOC closing. Your specific HELOC Discount will depend on the total amount of your Relationship Balance. Speak to a loan officer for HELOC Discount details.
C. Authorize Associated Bank to automatically draw monthly mortgage payments from an Associated Bank checking account by completing and signing a “ML, ILN, and LOC Authorization” at the time of loan closing. Automatic payments are drawn based on the borrower’s payment preferences when the HELOC holds an outstanding balance.
Accounts that contribute to your Relationship Balance include Associated Bank checking, savings, CD and IRA accounts; Associated Bank HSA accounts; select investment accounts with Associated Investment Services (mutual fund and brokerage accounts); revocable trust accounts that list you as the Trustee or Co-Trustee; and UTMA accounts of which you are the custodian. For a complete list of eligible and ineligible Relationship Balance accounts, please see the Associated Choice Checking Product Disclosure, available at AssociatedBank.com.
The HELOC Discount eligibility is subject to account and balance validation when Associated Bank prepares your "Home Equity Line of Credit Agreement and Disclosure" for your signature. The HELOC Discount only applies to new HELOC customers, defined as customers without an existing Associated Bank HELOC on the subject property. HELOC rates are variable based on Prime plus or minus a margin and can change monthly. Speak to a loan officer for HELOC product details, including HELOC rates, margin calculation, applicable fees, terms and payment options. (1432)Associated Bank offers a variety of mortgage products. Your Mortgage Relationship Discount (“Mortgage Discount”) may vary depending on the product for which you apply. Eligible Portfolio Loan Products include, but are not limited to: Adjustable Rate Mortgages (ARMs), certain Jumbo Fixed Loans, and Community Affordable Real Estate (CARE) Loans. For ARMs, the rate discount will apply to the initial rate period. To be eligible for the Mortgage Discount, you must meet three requirements:
A. Have or open an Associated Choice Checking or Private Banking Checking account (an “Eligible Checking Account”).
B. Have at least $50,000 in qualifying relationship balances on deposit (“Relationship Balance”) no later than 10 days prior to loan closing. This Relationship Balance will not include any funds needed for down payment on the mortgage transaction. Mortgage Discounts vary based on (1) the type of mortgage product the customer has applied for, and (2) the customer’s Relationship Balance held in any eligible account(s).
C. Authorize Associated Bank to automatically draw monthly mortgage payments from an Associated Bank checking account by completing and signing a “ML, ILN, and LOC Authorization” at the time of loan closing.
Accounts that contribute to your Relationship Balance include Associated Bank checking, savings, CD and IRA accounts; Associated Bank HSA accounts; select investment accounts with Associated Investment Services (mutual fund and brokerage accounts); revocable trust accounts that list you as the Trustee or Co-Trustee; and UTMA accounts of which you are the custodian. For a complete list of eligible and ineligible Relationship Balance accounts, please see the Associated Choice Checking Product Disclosure, available at AssociatedBank.com.
Interest rates, fees, eligible products, and mortgage discounts are subject to change without notice. Program eligibility is subject to loan type, Eligible Checking Account validation, and Relationship Balance validation. Speak to a loan officer for mortgage product details, including rates, applicable fees, terms and payment options. (1433)
Loan products are offered by Associated Bank, N.A., and are subject to credit approval and involve interest and other costs. Please ask about details on fees and terms and conditions of these products. Property insurance and flood insurance, if applicable, will be required on collateral. (1050)
Investment, Securities and Insurance Products:
NOT
FDIC INSUREDNOT BANK
GUARANTEEDMAY
LOSE VALUENOT INSURED BY ANY
FEDERAL AGENCYNOT A
DEPOSITAssociated Bank and Associated Bank Private Wealth are marketing names Associated Banc-Corp (AB-C) uses for products and services offered by its affiliates. Securities and investment advisory services are offered by Associated Investment Services, Inc. (AIS), member FINRA/SIPC; insurance products are offered by licensed agents of AIS; deposit and loan products and services are offered through Associated Bank, N.A. (ABNA); investment management, fiduciary, administrative and planning services are offered through Associated Trust Company, N.A. (ATC); and Kellogg Asset Management, LLC® (KAM) provides investment management services to AB-C affiliates. AIS, ABNA, ATC, and KAM are all direct or indirect, wholly-owned subsidiaries of AB-C. AB-C and its affiliates do not provide tax, legal or accounting advice. Please consult with your advisors regarding your individual situation. (1024)
