Small Business All-Star: PUSH Fitness
Erika Gudgeon has always been passionate about sports, fitness, and helping people feel better about themselves. She wanted to not only share her passions and experience but teach people how to use their workouts as an effective stress reliever.
Erika Gudgeon has always been passionate about sports, fitness, and helping people feel better about themselves. She wanted to not only share her passions and experience but teach people how to use their workouts as an effective stress reliever.
“My clients kept pushing me to open a studio,” Erika said. “I didn’t think I was ready.”
But after stumbling upon the perfect vacant space, Erika decided to push ahead with her plans for PUSH Fitness.
Push Fitness connected with the Wisconsin Women’s Business Initiative Corporation (WWBIC), which loaned them money to support their business. In 2021, they received additional support with a $5,000 grant from Associated Bank and Brewers Community Foundation.
“WWBIC helped me update a business plan and get a loan to finance my startup and work through the COVID-19 pandemic,” Erika explained.
Now, Erika spends her days fulfilling her passion by empowering people to achieve their goals of leading healthier lives by creating individualized, tailored training programs that help build confidence. She focuses on strengthening her clients both physically and mentally, in a welcoming, safe environment that makes exercise fun and rewarding. With her coaching, her clients can focus on strength and conditioning, nutrition, mobility, muscle recovery and injury prevention.
Learn more about PUSH Fitness at https://instagram.com/pushfitnessmke
Learn how Associated Bank and Brewers Community Foundation provided $100K to Wisconsin Women’s business Initiative Corporation (WWBIC) to support our communities’ minority-, women-, and veteran-owned businesses.
Discover how our small business services and products can help you.
